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Buried in Information

By Rob Goodman | June 20, 2013

Every company I’ve worked for has had some type of system for capturing and storing important information. It’s great that technology allows us to share important work documents with other employees, even ones we may not know personally. But is all of that information good for us? I stare at my computer screen all day…

Join the treadmill desk revolution

By Brian Edwards | June 6, 2013

For all of us with high-tech, high-stress jobs, most of what we do involves sitting at a desk staring at computer screens.  Tools like email, Facebook, Google Hangouts and the like have made it even worse since the majority of our interactions take place at our desks.  Unfortunately, there is a price to pay for…

Transparency and Social Media Puts CEOs on the Defensive

By Rob Goodman | June 5, 2013

Over the past few years we’ve seen some pretty amazing examples of the power of communication, specifically, the ability to share events in real-time on a global level. Protests like the ones in Tahrir Square in Egypt and now in Gezi Park in Turkey clearly demonstrate that the Web’s ability to share information in real-time…

Shifting the Story?

By Rob Goodman | May 20, 2013

“I am not a crook.” President Nixon “I did not have sexual relations with that woman” President Clinton “We promise not to screw it up.” Yahoo! CEO Marissa Mayer Well, you can’t fault Yahoo! CEO Marissa Mayer for being honest and upfront. Earlier today Yahoo! announced that it had paid $1.1 billion for microblogging service…

Channel Surfing

By Rob Goodman | May 17, 2013

I don’t know about you, but I find it overwhelming to channel surf on my cable system. As I tell my son, “hundreds of channels, nothing to watch.” But when we’re talking about marketing and we say “channel”, it’s a whole different ballgame. Traditionally the channel refers the various outlets you use to share your…

Let's do some infographics!

By Brian Edwards | May 17, 2013

Example of a good infographic. Let us do some for you!

BETTERY Fans Want Battery Swap Stations at Safeway Too!

By Megan McKenzie | May 10, 2013

Today’s Oregonian featured an article on the cover of the Living section about battery recycling which highlighted the work that our terrific client BETTERY Inc. is doing in this space. Carrie Sturrock’s well-written article, Battery Recyclers Turn Up The Juice, takes an in-depth look at the issue and includes some great quotes from BETTERY execs Charlie…

Managing So Many Channels Gives Me a Headache

By Rob Goodman | May 2, 2013

Over the weekend I was shopping at the grocery store and something caught my eye that made me laugh. A mother was pushing her cart and adding groceries with her three teenage kids in tow. All three were looking down at their phones and texting furiously. Not a care in the world nor any realization…

Social Media…The Customer’s Great Equalizer

By Rob Goodman | April 29, 2013

As I look through various publications and websites I continually see articles about the importance of companies being customer-centric, or that the customer is the center of the universe, or that your company needs to funnel activities towards customer needs. While I find these articles interesting, I’m still amazed to find that many companies simply…

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