BETTERY's Earth Day Event for Kids at Whole Foods Market Stores Was a Hit!
One of the most important things a new company’s leadership team should consider as they are building their company’s brand is to really “live their brand” every day. And, some days are extra special. For our client BETTERY, Earth Day and Earth Month in April are special times because they align with the company’s sustainability mission to do something positive for…
Go Green Special on KATU-TV Features BETTERY!
Our client BETTERY was featured in KATU-TV’s “Go Green” television special which we arranged to be recorded at a Whole Foods Market location and at Total Reclaim’s facilities near Portland, Oregon. Overall, it turned out great and explains the importance of battery recycling and how BETTERY is poised to reinvent the portable power industry — all while helping consumers do…
Shareholders, stakeholders and Apple
There’s been a long, raging debate among business school types about whether a business should optimize for shareholders or think more broadly about all of its so-called stakeholders like employees and the local community. The argument on the shareholder side goes something like whatever is good for boosting profit is ultimately good for the business.…
Filtering The Real News From Garbage
The technological advances we’ve seen in our lifetime is amazing. The Internet has changed the way the world works, cell phones have altered the communications landscape, and many life-threatening illnesses are now curable, just to name a few. While I always marvel at what my kids can do with their smartphones – they laugh at…
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Cyber News Roundup: Moving from Shaming to Sharing, More Data Breach ReportingEditor’s Note: This is your weekly cyber news roundup with the latest cybersecurity news and tips from the Cyber […]
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