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The Evolving Role of Social Media In Business & Society

By Rob Goodman | February 1, 2012

Social media may well go down as one of the more significant inventions in history. It probably too soon to tell, but it may well be on the same scale as the invention of the Guttenberg press which democratized the sharing of information. Look at the Arab Spring in 2011 which, via Twitter and…

Technology Keeps Evolving, But At Its Core PR Is Still All About The Story

By Rob Goodman | December 22, 2011

According to research by Google, the top 10 search terms in 2011 were: American pop singer Rebecca Black from the hit TV show Glee Google+ social network Ryan Dunn (American reality television personality and daredevil) Casey Anthony (TV trial for murder) Battlefield 3 (video game) iPhone 5 Adele (pop star) Japan earthquake/nuclear reactor issues The…

My Ode To Technology Advances

By Rob Goodman | November 9, 2011

I am continually amazed at how far technology has advanced in my lifetime. Kids don’t have to practice handwriting since they type everything on a computer or handheld device. SLR cameras have taken a backseat to cameras on Smartphones. Playing basketball on the Wii seems to be more fun for kids than actually playing ball…

The Purpose-Driven Show Rolls On

By Brian Edwards | October 25, 2011

We had another successful event in San Francisco featuring John Seely Brown as part of the OpenText Purpose-Driven Speaker Series. Brown is a visiting scholar at USC and the independent co-chairman of the Deloitte Center for the Edge. During the talk he shared his thoughts and research on intrinsic motivation, incentive systems, learning organizations, organizational…

What Can We Learn From RIM?

By Rob Goodman | October 20, 2011

By now just about everyone knows about RIM’s little mishap last week with Blackberry email. Outages like these can hurt the reputation of any company, but for a tech company I think it’s much worse, especially for a company like RIM that is all about connectivity. Just to pile on a little more, it’s even…

Portland AMA — Some helpful resources

By Rob Goodman | October 13, 2011

Thanks to all of the Portland AMA members who attended the luncheon on Tuesday at Bridgeport Brewing Company. If you were there , you know that Megan McKenzie provided a number of example of about how companies are using social media – both good and bad. The key take away for me is the importance…

Portland AMA talk slide deck

By Brian Edwards | October 11, 2011

Here’s the slide deck from the talk Megan Mckenzie delivered at the Portland AMA’s monthly lunch meeting today. We had a great time meeting many of the smart marketing folks from around the Portland area and look forward to hooking up with you again at future events. Stop social media madness from McKenzie Worldwide

Register now to see John Seely Brown’s talk in San Francisco on October 18

By Megan McKenzie | October 5, 2011

John Seely Brown, a visiting scholar at USC and the independent co-chairman of the Deloitte Center for the Edge, will be sharing his unique views on technology in the human context during his upcoming talk at the Westin San Francisco Market Street hotel on Tuesday, October 18th. His presentation is part of OpenText’s Purpose-Driven speaker…

Michael Edson’s Talk Wows Crowd

By Megan McKenzie | September 21, 2011

Michael Edson of The Smithsonian Institution gave a fascinating talk this morning at The Willard Hotel only a few blocks away from The White House on Pennsylvania Avenue. It was fun to watch as his witty, intellectual rapid-fire talk had the entire room buzzing with interest as he talked about the unique social media challenges…

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