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Channel Surfing

I don’t know about you, but I find it overwhelming to channel surf on my cable system. As I tell my son, “hundreds of channels, nothing to watch.” But when we’re talking about marketing and we say “channel”, it’s a whole different ballgame. Traditionally the channel refers the various outlets you use to share your product or message with potential customers such as the retail channel, reseller channel, or mail order channel, just to name a few. But in today’s world, thanks in part to social media, the channel has grown.

It used to be that you could get a story published in a magazine or newspaper about your company or product, but now there’s the world of online media, Facebook, Twitter, LinkedIn, etc. For marketing and PR pros it can be overwhelming.

If you want to learn more about how to manage all of your marketing channels, take a few minutes to read an article that one of our clients, Oliver Jaeger at e-Spirit, recently published. The article recently appeared in Marketing Executives and it’s titled Six Ways to Improve Multichannel Marketing.

Marketing and PR pros often wear many hats and, at times, managing so many channels can feel like you’re drinking from the fire hose. The key is having a strong Web Content Management system in place to not only manage all of your online marketing materials, but to help improve your customer’s experience.

Rob Goodman

Author: Rob Goodman

Rob Goodman is a communications professional with more than 27 years of experience in public relations, marketing and content creation.

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