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Where the Rubber Meets the Road

By Megan McKenzie | November 19, 2009

What do the following publications, Government Computer News, Pharmaceutical Engineering and Maintenance Technology have in common? They are the publications that cover how software solutions are actually being used by real industry customers. They are the vertical publications for these industries … and on their pages is where the “rubber meets the road.” My very…

Blogger Conduct: Official blogs vs. Personal blogs

By Rob Goodman | November 17, 2009

While blogging has been largely accepted in most companies, there are many details still to be sorted out. One significant grey area is around what’s acceptable in corporate vs. personal blogs. Many employees share insights and information in their company-sponsored wikis and blogs. Yet those same employees also may participate in non-work related blogs, tweets…

Let’s Get Brand Appy

By Brian Edwards | November 16, 2009

With the successful launch of the Verizon Droid, the best-selling Android phone to date, app-capable smartphones are well on their way to becoming the standard for cell phones.  The wireless service providers such as AT&T, Verizon and T-Mobile are all seeing big spikes in revenue and profit as consumers sign up for data plans in…

The Human Factor

By Megan McKenzie | November 12, 2009

I love it when you can humanize a high-tech solution, when you can demonstrate the solution at work, hear how it’s actually making lives better.  It’s great when you can see how Microsoft Office makes someone be more productive or how a Tektronix oscilloscope could help an engineer test for signal integrity.  All good stuff.…

Mobilizing the Troops

By Rob Goodman | November 12, 2009

Being in the high tech industry has given me a front row seat to the launch of many new products and technologies. My knowledge of the rapid adoption of social media tools, such as Twitter, Facebook and MySpace, has largely been focused on the tech industry. High tech companies and the people who work for…

Open Text’s Journey to Social Media Awareness

By Brian Edwards | November 11, 2009

A couple of years ago, we started talking to our client Open Text about doing some “radical” things in social media, like start up a company blog.  A number of other enterprise software companies were starting blogs and gaining some traction so it seemed like a good starting point. As we pushed ahead, we ran…

Social media helps bring your stories to life

By Megan McKenzie | November 10, 2009

PR and social media programs thrive on content. Compelling, content-rich communications programs aligned with strategic objectives – and yes sales objectives – can be the glue that binds your company together during a time of crisis, such as the ongoing recession. Clear, open two-way channels of communication keep your customers and prospects on board while…

Use social media to keep your company’s visibility up in this down economy

By Megan McKenzie | November 9, 2009

The advice we often give our clients during a downturn is that they should keep investing in advertising, public relations and marketing promotion to maintain their corporate visibility. The main reason is that this will increase brand awareness as your competitors scale back, leading to a healthy uptick in sales when the market begins to…

Hello world!

By Megan McKenzie | November 6, 2009

Welcome to Brand Trust Visions, the new blog for McKenzie Worldwide. Please add us to your favorite RSS reader and join the conversation about how PR and social media can help you create a respected and trusted global brand.

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