Why Not Use the Real Rock Star?
Intel has always had such impressive branding campaigns; they’re a great example of how to give a cool personality to a company that makes really, really geeky products. The “Intel inside” campaign was pure genius, they were able to create awareness to the average Joe, who likely didn’t understand what Intel’s technology was inside the…
ANYWHERE – Still Not Here
The other day I was in a Tacos del Mar munching down a burrito and scanning through email on my BlackBerry. An email push from Yankee Group CEO Emily Nagle Green caught my eye. She was hyping her new book called ANYWHERE about the global connectivity revolution. The email made it sound intriguing so I…
Where the Rubber Meets the Road
What do the following publications, Government Computer News, Pharmaceutical Engineering and Maintenance Technology have in common? They are the publications that cover how software solutions are actually being used by real industry customers. They are the vertical publications for these industries … and on their pages is where the “rubber meets the road.” My very…
The Human Factor
I love it when you can humanize a high-tech solution, when you can demonstrate the solution at work, hear how it’s actually making lives better. It’s great when you can see how Microsoft Office makes someone be more productive or how a Tektronix oscilloscope could help an engineer test for signal integrity. All good stuff.…
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