Living in an abbr. world
Why is it that everyone seems to be in such a hurry in life? What is this irresistible craving we have for speed? Now I must admit that I grew up in the 1980s as part of the MTV generation so my attention span is pretty limited. Even Lisa Simpson, in an episode of The…
More content, less money. The iPad’s ROI.
Tablets like what Steve Jobs and Apple just introduced have long been forecast in science fiction, so you just knew that sooner or later devices like this would become reality. For example, in Arthur C. Clarke’s 1968 novel 2001: A Space Odyssey, Clarke describes something called a “Newspad” that Heywood Floyd, “plugs into the ship’s…
How to Keep the Talk Open, Consistent and Compelling
Over the years, I’ve learned how important it is to keep communication with editors open, consistent and compelling. It’s interesting to observe how some PR agencies get caught up in the process of reaching out to editors only when there’s an announcement or product launch. Why is that? If you think about it in terms…
Who says all print publications belong to a dying breed? WIRED magazine is looking sexier than ever in the UK
I I was walking through a Tesco market near Bishops Stortford in England earlier today and the latest issue of WIRED UK on the newsstand caught my eye. It’s been 10 months since the premier issue of WIRED hit the newsstands in the UK in April in what the magazine modestly proclaims was the UK Magazine Launch…
Industry spokesman leadership is earned, not given
My last post was about Intel’s “Our Rock Stars Aren’t Like Your Rock Stars” advertisement where they feature an actor instead of the real inventor of the USB. My point being that I think it would have been just that much more cool if they’d used the actual guy. Intel definitely understands branding campaigns and…
The Tiger Woods Fiasco in a Social Media World
Wow, what a bad time to be Tiger Woods. It’s only been 13 days since Tiger’s now infamous SUV crash into his neighbor’s tree and fire hydrant at 2:25 a.m. on that Friday morning after Thanksgiving but it probably feels like 13 years to him given the 24 x 7 non-stop media and paparazzi frenzy…
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