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How to Keep the Talk Open, Consistent and Compelling

By Megan McKenzie | January 19, 2010

Over the years, I’ve learned how important it is to keep communication with editors open, consistent and compelling. It’s interesting to observe how some PR agencies get caught up in the process of reaching out to editors only when there’s an announcement or product launch. Why is that? If you think about it in terms…

Who says all print publications belong to a dying breed? WIRED magazine is looking sexier than ever in the UK

By Megan McKenzie | January 8, 2010

I I was walking through a Tesco market near Bishops Stortford in England earlier today and the latest issue of WIRED UK on the newsstand caught my eye. It’s been 10 months since the premier issue of WIRED hit the newsstands in the UK in April in what the magazine modestly proclaims was the UK Magazine Launch…

Industry spokesman leadership is earned, not given

By Megan McKenzie | December 14, 2009

My last post was about Intel’s “Our Rock Stars Aren’t Like Your Rock Stars” advertisement where they feature an actor instead of the real inventor of the USB. My point being that I think it would have been just that much more cool if they’d used the actual guy. Intel definitely understands branding campaigns and…

The Tiger Woods Fiasco in a Social Media World

By Megan McKenzie | December 10, 2009

Wow, what a bad time to be Tiger Woods. It’s only been 13 days since Tiger’s now infamous SUV crash into his neighbor’s tree and fire hydrant at 2:25 a.m. on that Friday morning after Thanksgiving but it probably feels like 13 years to him given the 24 x 7 non-stop media and paparazzi frenzy…

When Does Brand Reputation Get Tarnished?

By Rob Goodman | December 9, 2009

I’m not embarrassed to say that my wife and I seek out our children to help with installing new electronic devices. On the flip side, they both find it quite odd to hear me say “I didn’t have a PC/cell phone/digital camera when I was your age”. Our society has become so technology focused it’s…

The Sorry State of Technology Reporting

By Brian Edwards | December 4, 2009

As anyone who has been in the technology industry for a while knows, the heyday of the IT publications has long since past. I remember when PC Magazine was the size of one of the bridal magazines – a veritable tome chock full of reviews, commentary and, of course, tons of ads. Now the few…

Why Not Use the Real Rock Star?

By Megan McKenzie | December 1, 2009

Intel has always had such impressive branding campaigns; they’re a great example of how to give a cool personality to a company that makes really, really geeky products. The “Intel inside” campaign was pure genius, they were able to create awareness to the average Joe, who likely didn’t understand what Intel’s technology was inside the…

ANYWHERE – Still Not Here

By Brian Edwards | November 25, 2009

The other day I was in a Tacos del Mar munching down a burrito and scanning through email on my BlackBerry. An email push from Yankee Group CEO Emily Nagle Green caught my eye. She was hyping her new book called ANYWHERE about the global connectivity revolution. The email made it sound intriguing so I…

Dinosaurs Didn't Adapt, But You Should

By Rob Goodman | November 23, 2009

Say what you want about social media, but I firmly believe that it’s here to stay and it’s changing the way the world works. And it’s not even social media. Why bother waiting for the morning newspaper to learn about world events or national politics when I can go onto www.cnn.com of www.foxnews.com (always fair…

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