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Know when it’s time to hit the reset button

By Brian Edwards | February 15, 2010

Nothing lasts forever.  Not even cash cows. In the fast moving technology world, standing still with old technology is a sure recipe for failure. Or as an old boss used to say, you can put lipstick on the pig, but it’s still a pig. Unfortunately, there are way too many examples of companies that once…

Super Bowl XLIV Ads a Wise Investment

By Brian Edwards | February 10, 2010

Committing to buying a spot in the Super Bowl is always a big risk due to the vast sums of money at stake.  For those with the wherewithal to pull it off, a big splash around the Super Bowl may generate more buzz than a year’s worth of mediocrity. The year’s game, featuring one of…

How accurate are industry analysts?

By Rob Goodman | February 8, 2010

One of the more important relationships tech firms needs to have is with industry analysts. It’s quite a symbiotic relationship. Industry analysts from the likes of Gartner, Forrester and AMR need to be kept up to date as to what new technology is being created or is available now in order to seem knowledgeable with…

The Advertising Superbowl

By Megan McKenzie | February 5, 2010

Ok, I know there’s a football game going on as well, but for me, it’s all about the commercials. Anyone remember the Bud Bowls of the late ‘80s-early 90’s? I see the unveiling of these multimillion commercials, that often represent an entire year’s worth of advertising budget, as the biggest event of the year. I…

Pitches and RFP’s…a match made in heaven

By Megan McKenzie | February 2, 2010

There’s inherent synergy between a company sales department and the PR team. I was recently reminded of how valuable it can for PR to stay tapped into what’s happening on the ground – and for PR to in turn contribute to the sales effort. The obvious connection is with the new customers who buy a…

Living in an abbr. world

By Rob Goodman | January 29, 2010

Why is it that everyone seems to be in such a hurry in life? What is this irresistible craving we have for speed? Now I must admit that I grew up in the 1980s as part of the MTV generation so my attention span is pretty limited. Even Lisa Simpson, in an episode of The…

More content, less money. The iPad’s ROI.

By Brian Edwards | January 27, 2010

Tablets like what Steve Jobs and Apple just introduced have long been forecast in science fiction, so you just knew that sooner or later devices like this would become reality. For example, in Arthur C. Clarke’s 1968 novel 2001: A Space Odyssey, Clarke describes something called a “Newspad” that Heywood Floyd, “plugs into the ship’s…

Are you still a-flutter about Twitter?

By Brian Edwards | January 21, 2010

Now that Twitter has gone more or less full circle — from a great idea to an overhyped phenomenon to another social media tool — the current debate centers around what will ultimately become of Twitter. On one hand, we have people who see Twitter as a flash in the pan. The spammers and multi-level…

Death of local newspapers?

By Rob Goodman | January 20, 2010

In my November 23rd blog post, Dinosaurs Didn’t Adapt, But You Should, I talked about the impact that social media is having on local media news outlets, specifically metro newspapers. But what about local newspapers? If major metros, like the Rocky Mountain News, Cincinnati Post and Baltimore Examiner, had to shut their doors due to…

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