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Apple helps HTC build its brand – on Apple’s dime

By Brian Edwards | March 12, 2010

Over the years, Apple has done a masterful job of building its brand.  From the epic 1984 commercial that launched the Mac to the cute and effective “I’m a Mac” campaign, Apple just seems to be operating at a different level from everyone else in the tech industry. Apple fans are everywhere, willing to pony…

Can innovation survive when companies grow?

By Rob Goodman | March 9, 2010

Living in the world of high tech means, at least to me, that we play by a different set of rules. Many tech companies are seen as innovative, strategic and forward-thinking, while others are clumsy, slow and reactionary. I started thinking about this issue after I read a recent Op Ed in the New York…

Using Your Industry Leadership

By Megan McKenzie | March 3, 2010

Ok, so I don’t mean to be on a blogging rut focused on analyzing advertisements but I saw this commercial a few days ago and it struck me as an example of a smart way to use your industry leadership. In one of their latest commercials Lysol is positioning one of their employees as a…

Grab the Mic!

By Brian Edwards | March 2, 2010

More than six years ago, I answered a query in a chat room.  A woman in LA was looking for radio interviewers.  As a long-time news anchor, reporter and author-interviewer, I symbolically raised my hand. And then. I lowered it. She was looking for podcasters.  I’d never done a podcast. She asked, “Have you hosted…

Know when it’s time to hit the reset button

By Brian Edwards | February 15, 2010

Nothing lasts forever.  Not even cash cows. In the fast moving technology world, standing still with old technology is a sure recipe for failure. Or as an old boss used to say, you can put lipstick on the pig, but it’s still a pig. Unfortunately, there are way too many examples of companies that once…

Super Bowl XLIV Ads a Wise Investment

By Brian Edwards | February 10, 2010

Committing to buying a spot in the Super Bowl is always a big risk due to the vast sums of money at stake.  For those with the wherewithal to pull it off, a big splash around the Super Bowl may generate more buzz than a year’s worth of mediocrity. The year’s game, featuring one of…

How accurate are industry analysts?

By Rob Goodman | February 8, 2010

One of the more important relationships tech firms needs to have is with industry analysts. It’s quite a symbiotic relationship. Industry analysts from the likes of Gartner, Forrester and AMR need to be kept up to date as to what new technology is being created or is available now in order to seem knowledgeable with…

The Advertising Superbowl

By Megan McKenzie | February 5, 2010

Ok, I know there’s a football game going on as well, but for me, it’s all about the commercials. Anyone remember the Bud Bowls of the late ‘80s-early 90’s? I see the unveiling of these multimillion commercials, that often represent an entire year’s worth of advertising budget, as the biggest event of the year. I…

Pitches and RFP’s…a match made in heaven

By Megan McKenzie | February 2, 2010

There’s inherent synergy between a company sales department and the PR team. I was recently reminded of how valuable it can for PR to stay tapped into what’s happening on the ground – and for PR to in turn contribute to the sales effort. The obvious connection is with the new customers who buy a…

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