Using Your Industry Leadership
Ok, so I don’t mean to be on a blogging rut focused on analyzing advertisements but I saw this commercial a few days ago and it struck me as an example of a smart way to use your industry leadership. In one of their latest commercials Lysol is positioning one of their employees as a…
Know when it’s time to hit the reset button
Nothing lasts forever. Not even cash cows. In the fast moving technology world, standing still with old technology is a sure recipe for failure. Or as an old boss used to say, you can put lipstick on the pig, but it’s still a pig. Unfortunately, there are way too many examples of companies that once…
How accurate are industry analysts?
One of the more important relationships tech firms needs to have is with industry analysts. It’s quite a symbiotic relationship. Industry analysts from the likes of Gartner, Forrester and AMR need to be kept up to date as to what new technology is being created or is available now in order to seem knowledgeable with…
Pitches and RFP’s…a match made in heaven
There’s inherent synergy between a company sales department and the PR team. I was recently reminded of how valuable it can for PR to stay tapped into what’s happening on the ground – and for PR to in turn contribute to the sales effort. The obvious connection is with the new customers who buy a…
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