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Why Not Use the Real Rock Star?

Intel has always had such impressive branding campaigns; they’re a great example of how to give a cool personality to a company that makes really, really geeky products. The “Intel inside” campaign was pure genius, they were able to create awareness to the average Joe, who likely didn’t understand what Intel’s technology was inside the computer, but just knew that it must be a good thing that it’s in there.

Intel’s new advertising campaign continues this same kind of genius. Personalizing the company while conveying how seriously they take their work and product. My favorite ad is “Our Rock Stars aren’t like Your Rock Stars”

Awesome. Love it. But…heard that they didn’t use the real Ajay Bhatt, co-inventor of the USB, instead using an actor. I know this is common practice but it would have just been so cool if they actually used the real guy. Still a great ad and a great campaign but I can’t help but be a little bit disappointed.

Megan McKenzie

Author: Megan McKenzie

Megan McKenzie provides strategic leadership to McKenzie Worldwide and the agency’s work with technology companies in enterprise, consumer, wireless, networking, & cybersecurity.

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