I love it when you can humanize a high-tech solution, when you can demonstrate the solution at work, hear how it’s actually making lives better. It’s great when you can see how Microsoft Office makes someone be more productive or how a Tektronix oscilloscope could help an engineer test for signal integrity. All good stuff.
But when you hear a story about how a software solution is helping to give a child in Africa food to eat…that’s pretty cool.
I recently hosted a podcast interview with an organization called Compassion International that is using Open Text’s Digital Media Management solution to organize all of their digital media information relating to their sponsorship program. With this solution, they are able to capture, store, search and find digital information which they use to raise awareness for impoverished third-world countries. The organization recently celebrated their one-millionth child being sponsored!
High tech PR is exciting and ever-changing, but I often find myself wishing I could give back somehow, that I could have a job that makes a real difference, such as a teacher. Then, I’m able to find these moments where I feel like maybe, just maybe, by helping organizations like Compassion International get their message out, I am making a difference by helping to raise the awareness. I may not be on the ground with the troops but maybe I’m giving those “troops” some much needed air cover? I hope so.
Author: Megan McKenzie
Megan McKenzie provides strategic leadership to McKenzie Worldwide and the agency’s work with technology companies in enterprise, consumer, wireless, networking, & cybersecurity.