We Need More People & Companies to Ask the Question…Why Not?
It’s Monday morning and I’m in my usual work routine…check the headlines from business and tech publications to see what’s going on in the world. A good PR person never wants to be caught off-guard and have a client call to discuss news that is relevant to them and the industry without being prepared, but…
PR—The Voice of Reason
One of my first jobs in the tech sector was working at Regis McKenna Inc., a noted strategic business and communications consulting firm in Silicon Valley. The company is well-known for helping to launch many noted companies and was credited with helping to design the famous multi-colored Apple logo. But that was before my time.…
Oh How the Mighty Have Fallen
Pardon me if I’m a week behind the times but I was out last week. But even being away from my desk for a few days didn’t shield me from the fiasco that Apple has been enduring. For the situation to be referred to as a “Toyota-style PR crisis for Apple sure says a mouthful.…
The Power of Massive Hype
The Wall Street Journal today is reporting that the vast majority of Toyota accidents were the result of…driver error. Not sticky brake pedals: The U.S. Department of Transportation has analyzed dozens of data recorders from Toyota Motor Corp. vehicles involved in accidents blamed on sudden acceleration and found that the throttles were wide open and…
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