Enough Leverage Already!
I had the opportunity recently to be a co-presenter in a media training session. One of the tips we always give prospective spokespeople is to avoid the use of jargon and meaningless tech words. We have a solid list of offenders: Leading Enhanced Unique Significant Solution Integrated Innovative Advanced Sophisticated E-anything Best-in-Class And, last but not…
Look in Your Rearview Mirror…Old and Stodgy Might Be Gaining on You
When you hear the names Proctor & Gamble and BlueCross BlueShield what images come to mind? Conservative? Old school? Bureaucratic? I think it’s safe to say that these two companies, fairly or unfairly, aren’t exactly known for being progressive or nimble. Yet both of these well-known American brands have recently implemented programs that might surprise…
The Virtual Office – We've Come A Long Way Baby!
It’s interesting to see how the idea of the virtual office has evolved and mirrored the advancement of the technologies available. When I heard that Inc. Magazine had produced an entire issue virtually, I was intrigued. One of Inc. Magazine’s staff writers came up with the notion of making an article idea about working remotely,…