Our Blog

Customer References in the Age of Social Media

By Rob Goodman | June 1, 2010

I’ve always been a big believer in the KISS principle —keep it simple, stupid. In the high tech world it seems like things just keep getting more and more complicated. Sure, new products are launched to make our lives easier but why does it feel like my life is getting more cluttered? That thought came…

Publishers Face Brand Loyalty Challenges

By Rob Goodman | May 24, 2010

I keep telling my kids that they are growing up in an amazing time. They don’t know what it’s like to use a rotary phone, they don’t know how to change the channel on the TV without a remote, and they have no idea what’s it like to live in a world without PCs, iPods…

Ten Buzz Building PR Strategies for Software Up-and-Comers

By Brian Edwards | May 20, 2010

Nearly ten years ago when I was part of the SAP public relations team, I remember sitting in the SAPPHIRE press room observing the various activities going on. One interaction stands out.  A marketer from a partner company had just dropped off his press kit (this was back when we still did paper press kits),…

Why All the Fuss About Brand?

By Rob Goodman | May 12, 2010

Brand name, brand experience, brand awareness, brand recognition, brand image, brand franchise, and brand identity…just to name a few. Thanks Wikipedia. Here’s the definition of brand that I like: The word brand has continued to evolve to encompass identity – in effect the personality of a product, company or service. Is there a more misunderstood…

Enough Leverage Already!

By Brian Edwards | April 28, 2010

I had the opportunity recently to be a co-presenter in a media training session.  One of the tips we always give prospective spokespeople is to avoid the use of jargon and meaningless tech words. We have a solid list of offenders: Leading Enhanced Unique Significant Solution Integrated Innovative Advanced Sophisticated E-anything Best-in-Class And, last but not…

Look in Your Rearview Mirror…Old and Stodgy Might Be Gaining on You

By Rob Goodman | April 15, 2010

When you hear the names Proctor & Gamble and BlueCross BlueShield what images come to mind? Conservative? Old school? Bureaucratic? I think it’s safe to say that these two companies, fairly or unfairly, aren’t exactly known for being progressive or nimble. Yet both of these well-known American brands have recently implemented programs that might surprise…

Enterprise Software Blogging in Full Swing

By Brian Edwards | April 13, 2010

For longer than I care to admit, I have been marketing a variety of software products to enterprise IT professionals and managers, from cloud-based start-ups to SAP.  What appeals to about this space is the technical nature of the products and the challenges of differentiating a client’s products from their competitors.  It’s also gratifying to…

The Virtual Office – We've Come A Long Way Baby!

By Megan McKenzie | April 8, 2010

It’s interesting to see how the idea of the virtual office has evolved and mirrored the advancement of the technologies available.  When I heard that Inc. Magazine had produced an entire issue virtually, I was intrigued.  One of Inc. Magazine’s staff writers came up with the notion of making an article idea about working remotely,…

Code Monkey

By Megan McKenzie | March 17, 2010

Maybe it’s because I’m married to a code monkey that I thought this little song was so cute?  I just think it’s great when we can make fun of ourselves.  There’s so much bad press for software developers…when code goes bad…when security holes are found…when software is hacked.  It’s nice when a little song can…

From Our Blog

McKenzie Worldwide

Tel: +1 503 625 3680

[email protected]