Is Social Media Helping or Hurting Relationship Building?
Regardless of what type of business you’re in, it’s fair to say that the phrase “customer is king” is probably your #1 thought. Whatever you build, create, manufacture or whatever service you provide odds are you are selling something to someone else. Heck, in PR we “sell” our story ideas to editors who in many…
Technology Tackles the World Cup
I just finished watching the semi-final World Cup match between Spain and Germany. Yesterday’s match between The Netherlands and Uruguay was much more exciting, but compared to 10-20 years ago, it’s amazing that I’m even watching the event live. Yes, worldwide the World Cup is the biggest sporting event and it regularly breaks broadcast numbers…
Will Write for Food
Early in my career, I landed the job as the assignment editor for a small computer magazine targeting the Digital Equipment (DEC) market. We wrote stories about the latest VAX computers and provided lots of tips about how to make then run more efficiently, or to lower costs. It didn’t seem too complicated…to me. When…
The Swagger Wagon
Well, despite the fact that Toyota is a case study for how not to handle a crisis situation…they’ve sure come up with a catchy new YouTube campaign for their new minivan. I’ve seen this video posted all over Facebook and sent numerous times over email. It seems to be a YouTube sensation with 3,347,969 views,…
What’s the Brand Impact of Privacy?
Over the past few weeks there’s been a lot of discussion about privacy policies on the Web. As reported in a recent CNETarticle, the discussion has focused on Facebook’s deployment of a “Like” button that publishers can place on their Web site. So what’s the harm in a small icon on a Web site? Privacy…
Trust in Public Relations
I’ve been thinking a lot about how recent world and industry news have given us more than enough examples of how important establishing trust is to an organization. We all grew up in the world of “PR Spin,” but that doesn’t feel like a good term anymore. Our jobs as PR professionals are fundamentally changing,…
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