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Keep social media programs on track

By Brian Edwards | September 27, 2010

With any sort of brand building effort — be it social media, PR advertising or trade shows — managing all the details from start to finish can be daunting and time consuming. Many times, the slightest error can undermine a good campaign, as seen in this rather embarrassing billboard: While it seems that such errors…

Happy Birthday Xerox PARC

By Rob Goodman | September 24, 2010

(Sung to the tune of Sgt. Pepper’s Lonely Hearts Club Band) It Was 40 Years Ago Today, That Xerox brought us into the fray. Tech’s been going in and out of style, But we’re guaranteed to share the file. So stop me if you’ve already been told, of the center up on Page Mill Road.…

News Consumption Up, but How Do You Get the Coverage?

By Editor | September 22, 2010

Pew Research issued a recent report indicating that American’s are consuming more news coverage than they have in the past decade. With the rise in ways we can consume news- from traditional outlets such as radio, TV and local newspapers to new online sources- American’s are averaging 70 minutes a day. This does not account…

Building Brand Through Social Media

By Rob Goodman | September 17, 2010

For many people, social media is changing the way we interact with one another. To some degree, it’s more about communicating via one-to-many instead of one-to-one. It’s great to be able to find long lost friends from high schooland reminisce via Facebook or to find out what a pro athlete is thinking about during a…

Successful Brands Get Personal

By Editor | September 13, 2010

This past week I was reminded of the importance for brands to not only understand their target audience(s), but find ways to get personal with individuals. This was spurred by an email I received from Groupon with the subject line “New: Personalize Your Groupon Deals”. Having suffered Groupon fatigue from the influx of irrelevant offers,…

The Power of Multichannel Marketing

By Editor | September 8, 2010

The power of video gaining viral legs can create incredible visibility for a brand. One of my personal favorites – the Evian roller babies – brought this brand back to life for me after moving it to the passé section of my mind sometime in the 90s. However, even though I loved the video, I…

Crisis Management 101 Gone Bad

By Editor | August 26, 2010

The New York Times ran an interesting piece this past weekend (“In Case of Emergency: What Not to Do”) on what can be learned by crisis management mistakes made by such industry-leading companies as BP, Toyota and Goldman Sachs. There’s been a lot of discussion over the past several years about how crisis management has…

If You Can’t Laugh At Yourself, Who Can You Laugh At?

By Rob Goodman | August 23, 2010

By now we’ve all heard about the JetBlue flight attendant, Steven Slater, who apparently had had enough of the rude passengers and bailed out on his plane by deploying the emergency slide on the runway to walk away from his job. Not to be caught empty-handed he even had the nerve to take a few…

Trust and Google’s Brand Rep: Is Net Neutrality a Tipping Point?

By Editor | August 20, 2010

The recent debate over net neutrality is a heated one (to say the least). Since Google and Verizon’s talks made the news a few weeks ago, the media has been peppered with headlines discussing the issue. Big questions at the heart of the debate include who should get priority on the Web, how this will…

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