The Swagger Wagon

By Megan McKenzie | June 11, 2010

Well, despite the fact that Toyota is a case study for how not to handle a crisis situation…they’ve sure come up with a catchy new YouTube campaign for their new minivan. I’ve seen this video posted all over Facebook and sent numerous times over email. It seems to be a YouTube sensation with 3,347,969 views,…

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When Does Brand Reputation Get Tarnished?

By Rob Goodman | December 9, 2009

I’m not embarrassed to say that my wife and I seek out our children to help with installing new electronic devices. On the flip side, they both find it quite odd to hear me say “I didn’t have a PC/cell phone/digital camera when I was your age”. Our society has become so technology focused it’s…

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