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Posts Tagged ‘Social Media’

Transparency and Social Media Puts CEOs on the Defensive

Over the past few years we’ve seen some pretty amazing examples of the power of communication, specifically, the ability to share events in real-time on a global level. Protests like the ones in Tahrir Square in Egypt and now in Gezi Park in Turkey clearly demonstrate that the Web’s ability to share information in real-time…

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Channel Surfing

I don’t know about you, but I find it overwhelming to channel surf on my cable system. As I tell my son, “hundreds of channels, nothing to watch.” But when we’re talking about marketing and we say “channel”, it’s a whole different ballgame. Traditionally the channel refers the various outlets you use to share your…

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Social Media…The Customer’s Great Equalizer

As I look through various publications and websites I continually see articles about the importance of companies being customer-centric, or that the customer is the center of the universe, or that your company needs to funnel activities towards customer needs. While I find these articles interesting, I’m still amazed to find that many companies simply…

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To Tweet Or Not To Tweet, That Is The Question

Putting aside personal beliefs and party preferences, the presidential debate on October 16 night was a real yawner for someone like me who actually wanted to hear some substance. While a good “he said/she said” argument is always entertaining, the funniest parts of the evening didn’t come from the campus of Hofstra University, but instead…

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Portland AMA — Some helpful resources

Thanks to all of the Portland AMA members who attended the luncheon on Tuesday at Bridgeport Brewing Company. If you were there , you know that Megan McKenzie provided a number of example of about how companies are using social media – both good and bad.  The key take away for me is the importance…

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