Posts Tagged ‘SAP’

New agency partnership in Germany

One of our core beliefs here at McKenzie Worldwide is that smart, experienced PR people can do a great job for clients without the need for a lot of overhead. Rather than set up an expensive infrastructure around the world, our focus has been on working with “best of breed” agency partners. To that end,…

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Trendspotting in the SAP Ecosystem

For those of us who work to build brands within the SAP ecosystem, one of the most important strategies is to ride whatever waves SAP is creating. The momentum SAP creates can push you along and help you be part of the discussion. Since SAP is promoting these themes, you’ll get much more support from…

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Ten Buzz Building PR Strategies for Software Up-and-Comers

Nearly ten years ago when I was part of the SAP public relations team, I remember sitting in the SAPPHIRE press room observing the various activities going on. One interaction stands out.  A marketer from a partner company had just dropped off his press kit (this was back when we still did paper press kits),…

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Enterprise Software Blogging in Full Swing

For longer than I care to admit, I have been marketing a variety of software products to enterprise IT professionals and managers, from cloud-based start-ups to SAP.  What appeals to about this space is the technical nature of the products and the challenges of differentiating a client’s products from their competitors.  It’s also gratifying to…

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Living in an abbr. world

Why is it that everyone seems to be in such a hurry in life? What is this irresistible craving we have for speed? Now I must admit that I grew up in the 1980s as part of the MTV generation so my attention span is pretty limited. Even Lisa Simpson, in an episode of The…

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