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Posts Tagged ‘ROI’

When it comes to ROI, why is social media different?

How many times have you heard or read that companies should just forge ahead with a social media program even though the return on investment is hard to quantify? I’m not going to point fingers, but it’s been repeated so often it’s become the mantra of so-called social media experts. This is really bad advice.…

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Helping Customers is a Smart Strategy

With technology in particular, there’s a tendency to get excited about a whiz-bang bit of “breakthrough” or “innovative” or worse “unique” gizmo or piece code that some smart guys in India cooked up for you. Seriously, who cares if something is unique or first if it’s completely useless? I’m the first to admit that technology…

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More content, less money. The iPad’s ROI.

Tablets like what Steve Jobs and Apple just introduced have long been forecast in science fiction, so you just knew that sooner or later devices like this would become reality. For example, in Arthur C. Clarke’s 1968 novel 2001: A Space Odyssey, Clarke describes something called a “Newspad” that Heywood Floyd, “plugs into the ship’s…

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