A couple of years ago, we started talking to our client Open Text about doing some “radical” things in social media, like start up a company blog.  A number of other enterprise software companies were starting blogs and gaining some traction so it seemed like a good starting point. As we pushed ahead, we ran…

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PR and social media programs thrive on content. Compelling, content-rich communications programs aligned with strategic objectives – and yes sales objectives – can be the glue that binds your company together during a time of crisis, such as the ongoing recession. Clear, open two-way channels of communication keep your customers and prospects on board while…

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Welcome to Brand Trust Visions, the new blog for McKenzie Worldwide. Please add us to your favorite RSS reader and join the conversation about how PR and social media can help you create a respected and trusted global brand.

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