Posts Tagged ‘Public Relations’
Open Text’s Journey to Social Media Awareness
A couple of years ago, we started talking to our client Open Text about doing some “radical” things in social media, like start up a company blog. A number of other enterprise software companies were starting blogs and gaining some traction so it seemed like a good starting point. As we pushed ahead, we ran…
Read MoreSocial media helps bring your stories to life
PR and social media programs thrive on content. Compelling, content-rich communications programs aligned with strategic objectives – and yes sales objectives – can be the glue that binds your company together during a time of crisis, such as the ongoing recession. Clear, open two-way channels of communication keep your customers and prospects on board while…
Read MoreHello world!
Welcome to Brand Trust Visions, the new blog for McKenzie Worldwide. Please add us to your favorite RSS reader and join the conversation about how PR and social media can help you create a respected and trusted global brand.
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