Posts Tagged ‘Public Relations’

How to communicate effectively when “you know too much”

Watching the presidential debates, I have found the diversity of communication styles from candidate to candidate to be a fascinating study in spokesperson strategies and how they represent a brand. What traits make a spokesperson successful and what may not work in front of the camera or a journalist’s pen? When you set aside the…

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New agency partnership in Germany

One of our core beliefs here at McKenzie Worldwide is that smart, experienced PR people can do a great job for clients without the need for a lot of overhead. Rather than set up an expensive infrastructure around the world, our focus has been on working with “best of breed” agency partners. To that end,…

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65 million iPads – A New Era in Digital Media Arrives

Although the excitement level for iPad 2, which probably should be iPad 1.5, is nowhere near the level that it was for the original iPad, the availability of the iPad 2 in stores today generated a notable news cycle.  What’s also notable is the complete dearth of anything remotely credible as a competitive tablet, as…

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Tapping your (big) partner’s brand – six strategies that work

In almost any tech industry segment you’ll find a few very large companies surrounded by dozens to hundreds of complementary smaller companies that do everything from filling in functionality gaps to adding industry specialization or providing service and support. This ecosystem is important to the big company’s success and most, to varying degrees, works to…

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Trust in Public Relations

I’ve been thinking a lot about how recent world and industry news have given us more than enough examples of how important establishing trust is to an organization. We all grew up in the world of “PR Spin,” but that doesn’t feel like a good term anymore. Our jobs as PR professionals are fundamentally changing,…

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