Posts Tagged ‘PR Tips’

Surviving and thriving in market chaos

It can sometimes be difficult to get publications interested in certain topics – some more so than others. Leadership development (who hasn’t read about that a million times?) falls into one of the more challenging topics. The trick is to make the shop-worn topic relevant in today’s world. We recently placed an article in Training…

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Ten Buzz Building PR Strategies for Software Up-and-Comers

Nearly ten years ago when I was part of the SAP public relations team, I remember sitting in the SAPPHIRE press room observing the various activities going on. One interaction stands out.  A marketer from a partner company had just dropped off his press kit (this was back when we still did paper press kits),…

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