Posts Tagged ‘Open Text’
Enterprise Software Blogging in Full Swing
For longer than I care to admit, I have been marketing a variety of software products to enterprise IT professionals and managers, from cloud-based start-ups to SAP. What appeals to about this space is the technical nature of the products and the challenges of differentiating a client’s products from their competitors. It’s also gratifying to…
Read MoreOpen Text’s Journey to Social Media Awareness
A couple of years ago, we started talking to our client Open Text about doing some “radical” things in social media, like start up a company blog. A number of other enterprise software companies were starting blogs and gaining some traction so it seemed like a good starting point. As we pushed ahead, we ran…
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