Posts Tagged ‘iPhone’
Helping Customers is a Smart Strategy
With technology in particular, there’s a tendency to get excited about a whiz-bang bit of “breakthrough” or “innovative” or worse “unique” gizmo or piece code that some smart guys in India cooked up for you. Seriously, who cares if something is unique or first if it’s completely useless? I’m the first to admit that technology…
Read MoreOh How the Mighty Have Fallen
Pardon me if I’m a week behind the times but I was out last week. But even being away from my desk for a few days didn’t shield me from the fiasco that Apple has been enduring. For the situation to be referred to as a “Toyota-style PR crisis for Apple sure says a mouthful.…
Read MoreApple helps HTC build its brand – on Apple’s dime
Over the years, Apple has done a masterful job of building its brand. From the epic 1984 commercial that launched the Mac to the cute and effective “I’m a Mac” campaign, Apple just seems to be operating at a different level from everyone else in the tech industry. Apple fans are everywhere, willing to pony…
Read MoreANYWHERE – Still Not Here
The other day I was in a Tacos del Mar munching down a burrito and scanning through email on my BlackBerry. An email push from Yankee Group CEO Emily Nagle Green caught my eye. She was hyping her new book called ANYWHERE about the global connectivity revolution. The email made it sound intriguing so I…
Read MoreLet’s Get Brand Appy
With the successful launch of the Verizon Droid, the best-selling Android phone to date, app-capable smartphones are well on their way to becoming the standard for cell phones. The wireless service providers such as AT&T, Verizon and T-Mobile are all seeing big spikes in revenue and profit as consumers sign up for data plans in…
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