Posts Tagged ‘Gartner’

Insights on Gartner Digital Marketing Conference

Being an attendee at an event like the Gartner Digital Marketing Conference is a lot like trying to drink from a fire hose. You can’t possibly take everything in, you just hope you’ll be hydrated throughout the event. This year’s conference was bigger than ever, nearly doubling attendance from last year. This was its fourth…

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Are we entering a post-text world?

Buckle your seat belts because the digital experience world is quickly transforming, which means big changes in marketing and communications over the next several years. I went to the Gartner Digital Marketing Conference this week in San Diego and I attended a really exciting session on the advent of voice, video and other forms of communication and it…

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Measuring Your brand

In the early days (okay a few years ago), Gartner analysts believed that marketing would be entirely driven by analytics by 2018. This hasn’t happened at all, and in fact, measuring the value of a brand remains a struggle for marketers today.  Gartner analysts provided a lot of insight around the issue but of course there is no magic…

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Gartner insights on brand loyalty

This week, McKenzie Worldwide is attending the Gartner Digital Marketing Conference in beautiful San Diego. We’re looking forward to a few days of insights from Gartner analysts to stay abreast of future trends, consumer attitudes and emerging technologies. If the keynote address was an example of what’s to come in the next three days of sessions,…

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How successful marketers turn content into revenue

Delivering the right content to the right person at the right time on the right device is a big challenge for marketers everywhere. With so many channels available to reach customers—desktop, mobile phone, tablet—it’s hard to know which technologies are the best for delivering your message to your target audience. Another important issue to consider…

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