Enterprise Software Blogging in Full Swing

For longer than I care to admit, I have been marketing a variety of software products to enterprise IT professionals and managers, from cloud-based start-ups to SAP.  What appeals to about this space is the technical nature of the products and the challenges of differentiating a client’s products from their competitors.  It’s also gratifying to…

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When Does Brand Reputation Get Tarnished?

I’m not embarrassed to say that my wife and I seek out our children to help with installing new electronic devices. On the flip side, they both find it quite odd to hear me say “I didn’t have a PC/cell phone/digital camera when I was your age”. Our society has become so technology focused it’s…

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Dinosaurs Didn't Adapt, But You Should

Say what you want about social media, but I firmly believe that it’s here to stay and it’s changing the way the world works. And it’s not even social media. Why bother waiting for the morning newspaper to learn about world events or national politics when I can go onto www.cnn.com of www.foxnews.com (always fair…

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Mobilizing the Troops

Being in the high tech industry has given me a front row seat to the launch of many new products and technologies. My knowledge of the rapid adoption of social media tools, such as Twitter, Facebook and MySpace, has largely been focused on the tech industry. High tech companies and the people who work for…

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