Posts Tagged ‘e-Spirit’

Building Brand Takes Time

The name of the McKenzie Worldwide blog is “Brand Trust Visions” and that name was created after much discussion. If it’s truly our mantra, then we obviously must feel that building brand is very important for companies of all sizes. However, it’s also a term that can mean many things to many people. For this…

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Recipe for Results

For PR pros working in the high tech sector, getting coverage for companies that are not named Microsoft, Google and Amazon has become harder than ever. With a smaller number of publications out there and fewer reporters to cover even more news, getting eyeballs to read about your client can be quite a challenge. In…

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Content, Content Everywhere…But Is There A Plan?

I read many industry publications each week to make sure I’m up to date on my clients and their markets. Lately I’ve been reading quite a bit of marketing pubs and Content Management Systems websites and I must say that I’ve seen a ton of discussion about content marketing. In fact, the Content Marketing Institute…

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