Posts Tagged ‘Brand’
Measuring Your brand
In the early days (okay a few years ago), Gartner analysts believed that marketing would be entirely driven by analytics by 2018. This hasn’t happened at all, and in fact, measuring the value of a brand remains a struggle for marketers today. Gartner analysts provided a lot of insight around the issue but of course there is no magic…
Read MoreBuilding brand the right way
Branding is a buzzword that’s tossed around all the time in the marketing world. I Googled the term—define branding in marketing—and came up with this definition: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in…
Read MoreHow to communicate effectively when “you know too much”
Watching the presidential debates, I have found the diversity of communication styles from candidate to candidate to be a fascinating study in spokesperson strategies and how they represent a brand. What traits make a spokesperson successful and what may not work in front of the camera or a journalist’s pen? When you set aside the…
Read MoreChannel Surfing
I don’t know about you, but I find it overwhelming to channel surf on my cable system. As I tell my son, “hundreds of channels, nothing to watch.” But when we’re talking about marketing and we say “channel”, it’s a whole different ballgame. Traditionally the channel refers the various outlets you use to share your…
Read MoreWhy All the Fuss About Brand?
Brand name, brand experience, brand awareness, brand recognition, brand image, brand franchise, and brand identity…just to name a few. Thanks Wikipedia. Here’s the definition of brand that I like: The word brand has continued to evolve to encompass identity – in effect the personality of a product, company or service. Is there a more misunderstood…
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