Posts Tagged ‘brand loyalty’

Gartner insights on brand loyalty

This week,¬†McKenzie Worldwide is attending the Gartner Digital Marketing Conference in beautiful San Diego. We’re looking forward to a few days of insights from Gartner analysts to stay abreast of future trends, consumer attitudes and emerging technologies. If the keynote address was an example of what’s to come in the next three days of sessions,…

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Publishers Face Brand Loyalty Challenges

I keep telling my kids that they are growing up in an amazing time. They don’t know what it’s like to use a rotary phone, they don’t know how to change the channel on the TV without a remote, and they have no idea what’s it like to live in a world without PCs, iPods…

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