Posts Tagged ‘Brands’
How to Practice Radical Honesty
The Volkswagen scandal serves as the most recent reminder that it is important to be honest with your customers. Once a company has been “outed” by the media—or anyone other than itself for that matter—they have a long and arduous uphill battle to regain brand trust. Back in the days of the TV hit show,…
Read MoreIs the Future of Brand Building Mobile?
Over Thanksgiving my cousin and daughter talked up an iPhone and Android game called Angry Birds. It’s a very simple game where you launch birds from slingshot to take out egg-stealing pigs hiding behind various structures. Simple in concept…and absolutely addictive. Believe me. On iPhone it sold something like 12 million copies for $.99 largely…
Read MoreSuper Bowl XLIV Ads a Wise Investment
Committing to buying a spot in the Super Bowl is always a big risk due to the vast sums of money at stake. For those with the wherewithal to pull it off, a big splash around the Super Bowl may generate more buzz than a year’s worth of mediocrity. The year’s game, featuring one of…
Read MoreLet’s Get Brand Appy
With the successful launch of the Verizon Droid, the best-selling Android phone to date, app-capable smartphones are well on their way to becoming the standard for cell phones. The wireless service providers such as AT&T, Verizon and T-Mobile are all seeing big spikes in revenue and profit as consumers sign up for data plans in…
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