Posts Tagged ‘Apple’
Apple helps HTC build its brand – on Apple’s dime
Over the years, Apple has done a masterful job of building its brand. From the epic 1984 commercial that launched the Mac to the cute and effective “I’m a Mac” campaign, Apple just seems to be operating at a different level from everyone else in the tech industry. Apple fans are everywhere, willing to pony…
Read MoreMore content, less money. The iPad’s ROI.
Tablets like what Steve Jobs and Apple just introduced have long been forecast in science fiction, so you just knew that sooner or later devices like this would become reality. For example, in Arthur C. Clarke’s 1968 novel 2001: A Space Odyssey, Clarke describes something called a “Newspad” that Heywood Floyd, “plugs into the ship’s…
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