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Posts Tagged ‘Apple’

What is the brand impact of a CEO Statesman?

In a recent article titled “On the Stump,” the Economist positions CEOs from tech companies as the new CEO Statesman. “He is an evangelist, out to persuade the world of the righteousness of his chosen causes.” The genesis of the article came from news about Apple CEO Tim Cook who is garnering headlines about privacy…

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Shareholders, stakeholders and Apple

There’s been a long, raging debate among business school types about whether a business should optimize for shareholders or think more broadly about all of its so-called stakeholders like employees and the local community.  The argument on the shareholder side goes something like whatever is good for boosting profit is ultimately good for the business.…

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Oh How the Mighty Have Fallen

Pardon me if I’m a week behind the times but I was out last week. But even being away from my desk for a few days didn’t shield me from the fiasco that Apple has been enduring. For the situation to be referred to as a “Toyota-style PR crisis for Apple sure says a mouthful.…

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The Power of Massive Hype

The Wall Street Journal today is reporting that the vast majority of Toyota accidents were the result of…driver error. Not sticky brake pedals: The U.S. Department of Transportation has analyzed dozens of data recorders from Toyota Motor Corp. vehicles involved in accidents blamed on sudden acceleration and found that the throttles were wide open and…

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Why All the Fuss About Brand?

Brand name, brand experience, brand awareness, brand recognition, brand image, brand franchise, and brand identity…just to name a few. Thanks Wikipedia. Here’s the definition of brand that I like: The word brand has continued to evolve to encompass identity – in effect the personality of a product, company or service. Is there a more misunderstood…

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