Rob Goodman is a communications professional with more than 25 years of experience in public relations, marketing and content creation. During the 14 years that he has worked for McKenzie Worldwide, Rob has managed multiple accounts, generated great coverage, created corporate messaging, drove social media programs and wrote materials for e-Spirit, OpenText, DocuSign, Tektronix and many other clients. Throughout his career, Rob has helped generate winning results for many Fortune 500 companies including Microsoft, Oracle, SAP and Siebel as well as smaller companies, including Centeris, Cataphora, Tut Systems and more.

Rob understands the art of storytelling and developing creative and engaging content. Over the years, he has ghost-written articles and blog posts on behalf of executives, written white papers for Kodak Alaris, RightNow and the Drupal Association, as well as numerous customer case studies for Smartsheet, DocuSign, RightNow and Tidebreak.

His clients have been featured in a wide variety of media including Broadcasting & Cable, BusinessWeek, CIO Magazine, CNN, Computerworld, CRM Magazine, InformationWeek, Investor’s Business Daily, Microsoft Watch, The New York Times, Optimize Magazine, San Francisco Chronicle, Telephony Magazine,, Wall Street Journal and Xchange magazine among many other publications.

Prior to joining McKenzie Worldwide in 2006, Rob worked at Tektronix as the public relations manager for the Instruments and Video Business Units. While at Tektronix he focused on writing news releases, presentations and media backgrounders that were used to fuel global public relations activities by the regional public relations managers. In addition, he has worked on the in-house public relations teams at Apple, Cambia Health Solutions and Commerce One.

He has a Bachelor of Arts degree in history from the University of California, Santa Barbara.

Rob developed his love of sports from his grandfather who used to share stories about what it was like to like to live in the same neighborhood and speak with players from the Brooklyn Dodgers. He has coached his kids in baseball, softball, soccer and basketball and attends local high school football and basketball games regularly even though his kids are now in college.


Microsoft, SAP, Oracle, Siebel, Apple, DocuSign, Open Text, Tut Systems and more.


Enterprise software, cloud computing, open source, legal software, content management, hardware


Media relations, analyst relations, storytelling, case studies, news releases, messaging, vertical industries (healthcare, financial services, government & defense, retail, education) and content creation