Strategy
Transparency and Social Media Puts CEOs on the Defensive
Over the past few years we’ve seen some pretty amazing examples of the power of communication, specifically, the ability to share events in real-time on a global level. Protests like the ones in Tahrir Square in Egypt and now in Gezi Park in Turkey clearly demonstrate that the Web’s ability to share information in real-time…
Read MoreChannel Surfing
I don’t know about you, but I find it overwhelming to channel surf on my cable system. As I tell my son, “hundreds of channels, nothing to watch.” But when we’re talking about marketing and we say “channel”, it’s a whole different ballgame. Traditionally the channel refers the various outlets you use to share your…
Read MoreTo Tweet Or Not To Tweet, That Is The Question
Putting aside personal beliefs and party preferences, the presidential debate on October 16 night was a real yawner for someone like me who actually wanted to hear some substance. While a good “he said/she said” argument is always entertaining, the funniest parts of the evening didn’t come from the campus of Hofstra University, but instead…
Read MoreShareholders, stakeholders and Apple
There’s been a long, raging debate among business school types about whether a business should optimize for shareholders or think more broadly about all of its so-called stakeholders like employees and the local community. The argument on the shareholder side goes something like whatever is good for boosting profit is ultimately good for the business.…
Read MorePlan ahead for social media results
Plan ahead for social media results So how big has social media become? Check out these numbers. • As of March 2012 Facebook had over 901 million users worldwide. • As of February 2012 Twitter has over 500 million users worldwide. • As of April 2012 Google + has over 170 million users worldwide. • Out…
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