Social Media
Shifting the Story?
“I am not a crook.” President Nixon “I did not have sexual relations with that woman” President Clinton “We promise not to screw it up.” Yahoo! CEO Marissa Mayer Well, you can’t fault Yahoo! CEO Marissa Mayer for being honest and upfront. Earlier today Yahoo! announced that it had paid $1.1 billion for microblogging service…
Read MoreChannel Surfing
I don’t know about you, but I find it overwhelming to channel surf on my cable system. As I tell my son, “hundreds of channels, nothing to watch.” But when we’re talking about marketing and we say “channel”, it’s a whole different ballgame. Traditionally the channel refers the various outlets you use to share your…
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Example of a good infographic. Let us do some for you!
Read MoreManaging So Many Channels Gives Me a Headache
Over the weekend I was shopping at the grocery store and something caught my eye that made me laugh. A mother was pushing her cart and adding groceries with her three teenage kids in tow. All three were looking down at their phones and texting furiously. Not a care in the world nor any realization…
Read MoreSocial Media…The Customer’s Great Equalizer
As I look through various publications and websites I continually see articles about the importance of companies being customer-centric, or that the customer is the center of the universe, or that your company needs to funnel activities towards customer needs. While I find these articles interesting, I’m still amazed to find that many companies simply…
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