Social Networks Steal Time from Email

The Nielsen Company issued a new research study this month with findings on how American’s spend their time online. Not surprising, social networking maintains the number one position with a 43% increase from last year’s study. American’s are spending a third of their time now engaged in social media at their computer- particularly social networks…

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We Need More People & Companies to Ask the Question…Why Not?

It’s Monday morning and I’m in my usual work routine…check the headlines from business and tech publications to see what’s going on in the world. A good PR person never wants to be caught off-guard and have a client call to discuss news that is relevant to them and the industry without being prepared, but…

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Oh How the Mighty Have Fallen

Pardon me if I’m a week behind the times but I was out last week. But even being away from my desk for a few days didn’t shield me from the fiasco that Apple has been enduring. For the situation to be referred to as a “Toyota-style PR crisis for Apple sure says a mouthful.…

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Apple helps HTC build its brand – on Apple’s dime

Over the years, Apple has done a masterful job of building its brand.  From the epic 1984 commercial that launched the Mac to the cute and effective “I’m a Mac” campaign, Apple just seems to be operating at a different level from everyone else in the tech industry. Apple fans are everywhere, willing to pony…

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Know when it’s time to hit the reset button

Nothing lasts forever.  Not even cash cows. In the fast moving technology world, standing still with old technology is a sure recipe for failure. Or as an old boss used to say, you can put lipstick on the pig, but it’s still a pig. Unfortunately, there are way too many examples of companies that once…

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