Media
Why is it so hard to get sales and marketing to play nicely together?
I’ve never quite understood why it’s so hard to get the folks in the sales department to work closely with the PR team. I’ve worked with many big technology companies, including Oracle, Microsoft, and Apple, and rarely have I ever had an easy time engaging with the sales team. It’s a very strange relationship even…
Read MoreHow to communicate effectively when “you know too much”
Watching the presidential debates, I have found the diversity of communication styles from candidate to candidate to be a fascinating study in spokesperson strategies and how they represent a brand. What traits make a spokesperson successful and what may not work in front of the camera or a journalist’s pen? When you set aside the…
Read MoreWhen a key editor needed video content, Tektronix (and our agency) delivered
One way that you can build trust in your company’s brand and continue to strengthen your relationship with the editorial community is to help out those hard-working editors who cover your company and its products whenever you can. Editors are typically short on time, yet they always have lots of content that they need to…
Read MoreThe two-headed monster that is social media
“Nelson Mandela’s memorial service Tuesday was supposed to be a once-in-a-lifetime event where dozens of world leaders join thousands of South Africans in a massive stadium, all to honor the anti-apartheid icon. Instead, it turned into a media sensation…about a selfie.” CNN Social media has changed the whole ballgame. While it’s fun to share photos…
Read MoreGetting Editor’s Interested In Your News
What is newsworthy? Or more to the point, what are good news hooks to secure interest from an editor? I was talking with a client recently about this exact topic and I shared a few ideas. Especially for small and mid-sized companies it’s hard to get attention from editors. Hard news, like an acquisition or a…
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