The Ed Cal Blues

Doesn’t it seem like social media sure taken over the PR world? Clients are looking to PR pros for new strategies for how to get their messages out – viral marketing, blogging and linking, and social media strategies.

While these new, cutting-edge PR practices are all the rage, it’s important to remember where we all came from. Some of us remember the days of faxing to share information and even a world that didn’t have online publications, just the weekly hard copies. But there’s one area we just can’t seem to avoid, even though it’s become a little bit easier – the dreaded editorial calendar. Since we’re closing 2010 that must mean that it’s time for the annual “running of the ed cals.” In their honor I give you the ed cal blues.

My dear friend the ed cal,
it’s a part of my life.
Perhaps I could outsource it,
so that I can get a life.

The mindless hours of research,
made easier via the Web.
Remember the good old days,
when you had to call the pub ahead?

As my eyes gloss over,
I shudder to think.
Why is my head hurting?
Oh yes, I forgot to blink.

For as we all know,
it’s a part of the game.
But if you ask me directly,
I’ll tell you it’s quite lame.

But onward we go,
with just a hint of glee.
For as we all know,
it makes the client quite happy.

Author: Rob Goodman

Rob Goodman is a communications professional with more than 27 years of experience in public relations, marketing and content creation.