Super Bowl XLIV Ads a Wise Investment

Committing to buying a spot in the Super Bowl is always a big risk due to the vast sums of money at stake.  For those with the wherewithal to pull it off, a big splash around the Super Bowl may generate more buzz than a year’s worth of mediocrity. The year’s game, featuring one of…

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The Advertising Superbowl

Ok, I know there’s a football game going on as well, but for me, it’s all about the commercials. Anyone remember the Bud Bowls of the late ‘80s-early 90’s? I see the unveiling of these multimillion commercials, that often represent an entire year’s worth of advertising budget, as the biggest event of the year. I…

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