Brian Edwards is a seasoned business and technology communications expert with strong skills in media relations, marketing and business development. He has the highly valuable and unique ability to understand highly technical topics and communicate them in a compelling manner to analysts and editors.

As a former journalist, he is an outstanding writer of press releases, speeches / presentations, profiles, and message development. Brian has strong relationships with trade and business press reporters. His story placements with technology and business publications have been outstanding during the past several years.

Prior to joining the McKenzie Worldwide team, Brian was an Account Manager at high-tech PR agency Waggener Edstrom where he led a 35-person team which served the Microsoft Enterprise and Developer business. During his six-year tenure with Waggener Edstrom, he conceived, pitched and executed a very positive, break- through Page 1 story in the Wall Street Journal that played a major role in changing the perception of Microsoft's enterprise solutions. Brian also worked on the Microsoft Security team and has good working knowledge of this segment.

During his work for SAP, he provided direct strategic counsel and PR support to SAP AG Board members including SAP Co-Founder Hasso Plattner and CEO Henning Kaggermann. During this time, he relocated to Germany for three years where he opened the agency's first international office. He built a 12-person agency team and can now speak and read German.

Brian has a Bachelor of Arts degree from California State University.

Brian can be contacted at briane@mckenzieworldwide.com.

>> Return to Our Team page