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AIRVISION FORMS AV CAPITAL DIVISION Arthur Rubinfeld and Mark Albert Join Forces To Create Investment Group Focused On Leading and Emerging Consumer and Retail Companies Seattle, WA – November 30, 2004 – AIRVISION, a leading provider of direct-to-consumer brand positioning and strategic business growth planning, has partnered with M. Mark Albert to create AV CAPITAL, a partnership focused on direct investments in emerging consumer and retail companies. Albert is currently responsible for AIRVISION's financial advisory affiliate, AV ADVISORY LLC, which is headquartered in Los Angeles, California. With this newly formed partnership, Rubinfeld and Albert will manage AIRVISION's long-term equity investments in consumer-related businesses. "We are extremely pleased to partner with Mark due to his depth of financial advisory and investment experience," said Arthur Rubinfeld, President and Founder of AIRVISION. "Mark and I will work closely together to guide our disciplined investment philosophy, which enables us to act as a flexible source of capital and a value-added partner to our clients and portfolio companies." AV CAPITAL is focused on investing long-term equity capital to support the strategic and financial objectives of outstanding management teams in consumer-related businesses, including consumer products, direct-to-consumer sales, marketing and distribution, and retail concepts. AV CAPITAL distinguishes itself by partnering closely with management while providing a complete breadth of professional services through the team's consulting and financial advisory expertise. AIRVISION's affiliate, AV ADVISORY LLC, currently provides financial advisory services to clients with respect to capital-raising , merger and acquisition advice and other financial matters. Albert brings more than 17 years of investment banking experience to AIRVISION from major Wall Street firms including Drexel Burnham Lambert, Donaldson, Lufkin & Jenrette, Bear Stearns & Co., Credit Suisse First Boston and CIBC World Markets. During his career, Albert has executed close to 100 financing and advisory transactions for financial sponsors such as Apollo Advisors, Brentwood Associates, Leonard Green & Partners and Texas Pacific Group. In addition, Albert has represented numerous consumer and retail companies including Del Monte Foods, Hain Food Group, Mattel, Miramax Films, Petco Animal Supplies and Samsonite. Albert is an active member of the Investment Committee and Pension Investment Committee for Cedars-Sinai Medical Center in Los Angeles, California. He graduated with a Bachelor's Degree in Economics from Stanford University and a Master's Degree in Business Administration from the University of Chicago. About AIRVISION Founded by Arthur Rubinfeld in 2002, Seattle-based AIRVISION is known for providing visionary work in integrated brand positioning, marketing and retail design. AIRVISION specializes in the development and execution of growth strategies and operational plans for consumer-oriented companies worldwide. AIRVISION clients include some of the most recognized brands in the world including: adidas, AmericasMart, City University, Gateway, Media Play, Potbelly Sandwich Works, Oakley, Omaha Steaks, Sam Goody, Shared Media Licensing, SunCoast Entertainment and Washington Mutual. For more information about AIRVISION, please visit www.airvision.net. Arthur Rubinfeld has also written a soon-to-be-published book, "Built for Growth", about his vision for the future of retail. For more information about his book, please visit www.builtforgrowth.com or www.amazon.com to pre-order a copy. Media Inquiries
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