Experience with: Microsoft, SAP, Sony Electronics, Tektronix, Open Text and other leading companies Technologies: Enterprise software, wireless technology, consumer software, and retail industry
Specialties: Corporate public relations strategy, crisis communications, business press, media relations, marketing and business development, storytelling, case studies, press releases, messaging, presentations.
President & CEO
Years of experience: 23
Megan McKenzie provides strategic leadership to McKenzie Worldwide and the agency's work with consulting organizations, venture capital firms, and enterprise, consumer and wireless technology companies. She and her team also partner with corporate executives and authors to develop strategic thought leadership programs that help build trust in corporate and personal brands. Throughout her more than 20-year career in public relations, Megan has served in numerous leadership roles in both corporate and agency environments.
Prior to founding McKenzie Worldwide, she served as president of OnPR and as a vice president at Waggener Edstrom—both high-tech public relations agencies. Previously, she was president of McKenzie Communications, which provided strategic communications services to several high-tech companies based in the Pacific Northwest. She has served in corporate communications management roles at Pacific Bell/Pacific Telesis, Torme & Co., Nordstrom Inc. and Egghead Software.
Megan has provided strategic counsel to numerous Fortune 100 clients including Microsoft, SAP, Siebel, Sony Electronics and Tektronix as well as innovative companies and consulting organizations such as AIRVISION, ClearCycle, DocuSign, Ignition Partners, Jobster, RadioFrame Networks, Sparkplug and UIEvolution among others.
During her nearly 10-year tenure with Waggener Edstrom she served as a senior leader on both of the agency's largest international accounts: Microsoft and SAP. She also helped drive public relations activities around the Alcatel chairman's first U.S. keynote address at Networld+Interop Las Vegas 2002.
Megan was a leader on the agency's SAP AG team, providing strategic counsel on corporate communications, issues management, business press, crisis communications and competitive plans. Her work with Microsoft included launching Microsoft Windows NT Server 4.0 and Windows NT Advanced Server 3.1. She managed the Windows NT Server news team and directed the reviews team for all the Microsoft BackOffice products. In addition she managed the Microsoft Enterprise Customer Unit account and was responsible for public relations programs for several of Microsoft's vertical marketing efforts.
Megan led the agency's public relations support for Microsoft's first global CEO Summit with Bill Gates in May 1997. The event attracted high-profile attendees including U.S. Vice President Al Gore, Steve Forbes and more than 100 of the world's top CEOs. She was also on the team providing public relations support for Microsoft's pivotal Internet Strategy Day in 1995 that drew more than 400 print and broadcast reporters from around the world.
Megan is a frequent guest speaker on the topics of strategic public relations, corporate communications and branding at conferences and university forums. She has a bachelor’s degree in technical journalism with a minor in business administration from Oregon State University and also studied at the Universite d'Avignon in Avignon, France.