Currently, the photo and video sharing platform employs a chronological timeline. This format optimizes a post based solely on its popularity, which is great for people who only look at the number of followers and not the quality.
The new algorithm, on the other hand, will take into account the relationship between a poster and a viewer and reward them for interacting with each other. Oh, the horrors! You mean that now we actually have to engage with our audience? Seriously… communicating with each other is obviously a great thing for brands. This change will encourage marketers and brands to produce high-quality content that speaks to their audience.
However, many people in the blogosphere and on social media are not too happy about the extra work this Instagram change will entail. Let’s face it, creating quality, compelling content that engages your audience is no easy feat. But, at McKenzie Worldwide we are extremely happy about this change and the end of the “filler” posts that some companies think will work on Instagram on other social media platforms. Why are we so happy? Because at our agency we specialize in creating high-quality content that’s compelling and engaging. We also specialize in developing overall social media programs that increase the level of engagement with your customers.
Look at it this way: If you have 5,000 Twitter followers, but the majority are scams, fake or are irrelevant to your brand, does it really matter that you have that many? Isn’t it much better to have 1,000 loyal followers who are engaged and active with your brand or company? What’s needed most and seriously lacking these days for brands is loyal, interactive and engaged followers.
Like a great teacher, Instagram is not letting people strive for mediocrity. The social media company is forcing brands to get more creative, produce high-quality content and engage with their audience. Perhaps we will start seeing less “junk” on the Web. One can only hope.
Here at McKenzie Worldwide we have a team dedicated to producing high-quality, engaging and compelling content for your brand. Give us a call to see how we can help you build trust in your brand!