"At Advanced Method, we've worked with McKenzie Worldwide as both a client and a strategic partner with the agency's McKenzie Worldwide Interactive division. We've been extremely pleased with the public relations results they've helped us achieve. They've really helped increase our company's brand awareness and credibility as an industry leader in the design and delivery of online audiovisual content.

We like working with the McKenzie Worldwide team because we get the best of both worlds – the world-class PR experience you'd usually only get from a large agency with the personal senior level involvement you get from a boutique agency."

– Jennifer Clark, Executive Director, Advanced Method

AIRVISION specializes in direct to consumer brand positioning and strategic growth. The firm ideates, creates and executes growth strategies for multiple retail channels including retail, web and catalogue for companies in industries ranging from retail, restaurant/food services, financial services, and manufacturing. The AIRVISION team has worked closely on the development of many brands including Starbucks Coffee, Oakley, Gateway, Washington Mutual, Apple, AmericasMart, Taco Bell, Omaha Steaks and Musicland – some of the most recognized brands in the world.

Founded in January 2003, DocuSign is now the world's leading and most trusted online signing service. DocuSign's customers represent industry leading companies in real estate, mortgage, leasing, manufacturing, technology and communications.

Founded in 2000, Entellium's suite of CRM solutions has been designed specifically for small and mid-size companies and divisions of large enterprises who want a powerful solution that strikes the right balance between the everyday needs of sales and service representatives and the reporting requirements of management. Entellium has won several industry awards for innovation in usability, and was recently recognized by Forrester Research for top scores in Usability and Cost among leading CRM providers. Entellium is headquartered in Seattle, Washington, with a global R&D Center in Malaysia and sales operating worldwide via our partner network.

"As an editor, I have the opportunity to work with many different public relations agencies. So, when I went to select a public relations agency to help me with The Enterprise Software Summit, I was really looking for one of the best. McKenzie Worldwide and McKenzie Worldwide Interactive provided creative ideas, strategic counsel and results-oriented implementation which helped make this year's Enterprise Software Summit event one of the best ones ever. I plan to continue working closely with the McKenzie Worldwide team for all of my public relations needs."

– Bruce Daley, Founder of The Enterprise Software Summit &
Editor of The Siebel Observer

Findory's mission is to change the way people read the news. The company has developed proprietary personalization technology that automatically builds a home page for each reader, recommending content based on what each person has read and what new content is published. The Findory system sorts through thousands of sources and articles to help readers discover interesting and relevant content. News, weblogs, video, podcasts, and advertising are just the beginning of the increasing flood of information. Findory will provide focus in the sea of noise since every information stream can and will be personalized.

Ignition Partners, headquartered in Bellevue, Wash., is a premier venture capital firm focused on investments in software and communications technology. Their emphasis is on enterprise and consumer-facing software and services, telecommunications and network infrastructure. Ignition brings together an unparalleled combination of domain focus, technical expertise and operational experience. Ignition's partners are proven business leaders who have built some of the world's most successful businesses of the last two decades, including Microsoft Windows, McCaw Cellular Communications, AT&T Wireless and Microsoft's enterprise business. The VC firm's founders are also credited with leading McCaw's entry into wireless and Microsoft's Internet turnaround.

The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market, published by Portfolio, was released on October 21st. In this book, co-authors John Zagula and Rich Tong share their unique strategic marketing system based on years of experience launching the biggest products at Microsoft and advising startups on their marketing strategies. Zagula and Tong believe there are really only five basic strategies for any competitive situation: the Drag Race, Platform, Stealth, Best-of-Both and High-Low plays. They explain each play in plain English and give straight-forward methods for choosing the right one. They offer a fresh approach to a very important subject and outline some extremely powerful marketing techniques in a way that will be very easy for busy, practical business leaders and marketing executives to understand and successfully apply to their own business challenges.

Order the book:  single orders  |  group orders

Find out more:  www.marketingplaybook.com  |  Hear the authors speak

mFoundry offers the smartest way to mobilize a business. mFoundry's mWorks platform finally gives companies a turn-key way to leverage moble applications across a wide array of devices. mWorks eliminates the limitations inherent in other approaches and offers a complete solution that is easy to author, easy to deploy, responsive, robust, pervasive, cost-effective, intuitive, skinnable, future-proof, and device and carrier agnostic.

Open Text is a leading provider of Enterprise Content Management (ECM) solutions that bring together people, processes and information in global organizations. Today, the company supports approximately 20 million seats across 13,000 deployments in 114 countries and 12 languages worldwide.

McKenzie Worldwide is proud to serve as the strategic public relations partner of Pura Vida Coffee. Pura Vida is dedicated to helping feed, clothe and educate at-risk children and families in coffee-growing countries and to changing the world, one cup at a time. Specializing in hand-roasted Fair Trade organic coffee, they donate 100% of their net profits to programs that transform the lives of these children.

Please join us in "Creating Good" by purchasing Pura Vida's gourmet coffees and other products for yourself, friends, family and business associates. Pura Vida: Great Coffee – Great Cause.

With wireless network across eight states, including Illinois, Iowa, Arizona, Tennessee, Nevada, New Mexico, Colorado and California, Sparkplug Inc. ranks among the nation's leading providers of wireless business broadband services. Wireless networks built and managed by the company provide enterprise customers with a diverse connection from traditional wired networks. In addition to offering scaleable high-speed point-to-multi-point broadband access, the company offers a range of specialized point-to-point data transport services to connect businesses, government and carrier customers throughout metropolitan areas or across states.

Tektronix, Inc. (NYSE: TEK) is a test, measurement, and monitoring company providing measurement solutions to the communications, computer, and semiconductor industries worldwide. With more than 55 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks and advanced technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide.

Verity, Inc. (NASDAQ: VRTY) provides software that enables organizations to maximize the return on their intellectual capital investment. The company's intellectual capital management (ICM) solutions provide integrated search, classification, recommendation, monitoring and analytics across the real-time flow of enterprise information, along with question and answer interfaces for effective online self-service. Other Verity ICM solutions capture content and drive automated business processes. Verity software solutions are used by more than 11,500 customers in the private and public sectors.